If you’re a small business owner or entrepreneur with a service, product, program, or great idea you’re passionate to share, then I’m sure you realise just how important it is to know how to promote it.
To be able to communicate effectively using persuasive words, engaging messages and captivating offers that are both compelling and genuine.
To be able to stand out from the thousands of others, who do what you do, yet still sound authentic and market yourself with meaning
Everything you do, from the words you use on your website, to promotional material, to your social media posts - even meeting people networking at events - is a reflection of you and your brand.
Problem is . . .
Many of us struggle with figuring out what to say
Working out what’s the best thing to offer our prospects
And knowing how to capture attention when there's millions of other messages out there
IN FACT, THERES ALOT OF THINGS YOU DON'T "NEED" TO ATTRACT YOUR IDEAL AUDIENCE
You don’t NEED to be a perfect writer
You don’t NEED to spend thousands investing in a copywriter, SEO expert or branding agency
You don’t NEED have to have a marketing degree or mega sales funnel
In a world of a million-messages, you need to know how to connect and communicate with your audience in a way that is meaningful and unforgettable.
1. Engaging and clear communication that connects and converts
2. Meaningful marketing messages that cut through the noise
3. Captivating offers their your ideal clients find irresistible (and helpful)
And what if you could acheive all that sooner rather than later, with someone who will walk you through step-by-step and show you how to
CONNECT, COMMUNICATE AND CREATE IN A WAY THAT FEELS GOOD AND STILL SOUNDS LIKE YOU!
It wasn't that long ago, that I struggled with standing out amongst all the competition.
I spent a lot of time (and wasted energy) gathering more information than I needed
Always checking out what everyone else was doing (especially those oh-so-polished web celebs). And constantly comparing myself to them, attempting to ‘mirror’ their message and offers
I felt like a choir boy attempting to sing James Brown (you know. . . singing in perfect pitch, but with no soul or groove). I didn’t feel or look like "me” and I certainly wasn’t attracting the results I was hoping for.
IT WAS SOOO FRUSTRATING AND EXHAUSTING!
Since then I’ve learned to embrace my unique gifts and talents and use MY voice to attract and beautifully serve my ideal audience . . . .
Gorgeous women who are stepping up, building empires and paving the way for future generations
Spirited souls who guide and heal. Sensational creatives who make the world a more beautiful place. Inspiring thought leaders and game changers trail-blazing a new path of success.
I have the best "gig" in the world, as I get to work with brave and beautiful women who are all stepping up to create a life on their terms.
AND I WANT THAT FOR YOU TOO
A "LIVE" GROUP TRAINING PROGRAM THAT GIVES YOU . . .
An action-packed burst of marketing and communications mentoring to get your messaging and offers up and running and making a great impression fast
A crystal clear discovery of business identity so you own your brand and online presence and sing your “business song” with pride
A treasure chest of creating brainstorming, inspiring innovation and do-able strategies, so your dream clients seek you out like chocaholics deprived of sugar
Join 'Your Unique Voice' For Our Next Live Round
YOUR PERSONAL BRAND
It All Begins with You!
With the volume of competition businesses face, it’s never been more important to put “you” into your business. In Week 1, we look at how you can separate yourself from the competition and stand out just by being "you"
- Discover your Brand Identity and craft your Brand Vision for an inspired & focused business model
- Find your Point of Difference in your industry, so you can stand out from the crowd
- Learn how to unlock your Unique Voice so you authentically connect in all aspects of your brand
YOUR UNIQUE VOICE
Unlock Your Star Quality & Shine
If you reeeeallly want to stand out in today's crowded market then you must know how to infuse YOUR VOICE into your everything you do. In Week 2 we'll cover . . .
- I'll show you 3 of my best creative moves to help bring out your Unique Voice quickly & easily
- Learn how to infuse your voice throughout your messaging, content and communication for instant impact
- How to use your voice so you attract hearts & minds and your competition becomes irrelevant
YOUR IDEAL AUDIENCE
Instantly Connect with Your Dream Clients
In Week 2 we'll explore exactly who you are here to serve. Not only will we identify your ideal clients and where to find them, but we'll go beyond your 'typical' customer avatar to intimately understand their desires and how you can help them.
- Learn how to understand your ideal clients world, their psychology and needs
- Master the language of your ideal audience so you can connect in an instant
- Discover the all-important Buyer L.O.V.E. stages and how to align your business to market successfully
MASTER YOUR MESSAGE
Never Get Stuck Explaining What You Do!
Just like an artist has a unforgettable hit song, your brand message is a blend of crystal-clear phrases that sing to your audience and leave them wanting to know more. In week 4 . .
- Discover the 6 steps to crafting a brand message that flows naturally and captivates your audience
- Learn how to expand your message into your core messages (About Page, Personal Bio and more)
- I'll show you outstanding examples from successful brands who have mastered their message & how you can too
CREATE IRRESISTIBLE OFFERS
The Secrets to Offers that Connect & Convert
In Week 3 you'll discover how to plan and align your offers that easily attract your ideal client, grow your email list and sell more of your products & services.
- Discover the secrets marketing pros use to instantly engage a hungry target market
- How to style your mini offers (think Facebook, lead magnets or online ads) so they connect & convert
- How to align with your clients L.O.V.E. phases so you give them an offer they can't refuse!
YOUR COMPELLING COPY
Professional Copywriting Hacks Made Easy
I believe every business owner needs to know the fundamentals of compelling copywriting. In Week 4, I walk you through simple yet really powerful copywriting techniques you can put to use immediately to capture the attention of your prospective clients.
- Learn to communicate value, highlight benefits beautifully and ask for the sale (without being pushy)
- Understand using persuasive words and phrasing to keep your audience intrigued
- Discover my secret to writing winning headlines in a flash (and have fun doing it too!)
In this Video Masterclass, Branding Specialist & Graphic Designer Emma Brownson of Soul Stirring Branding shares with us her best tips for infusing more of "you" into your brand identity and visual marketing. It's the perfect "next step" after identifying your ideal client & crafting your brand messages.
In this Bonus Online Class, Branding Specialist & Graphic Designer Emma Brownson of Soul Stirring Branding will share with you her best tips and insights to infuse more of "you" into your brand identity and visual marketing. The perfect "next step" after identifying your ideal client & crafting your brand messages.
For everyone who loves to take a few short cuts, orr has a near brain aneurism every time they go to write a catchy headline for their blog, social media post or offering, this is for you! I unlock my treasure chest of Winning Headline Templates and Formulas so you can quickly turn those boring titles into a click-worthy captions.
Unlike other "online business" programs, Your Unique Voice goes beyond just providing you with marketing, lead generation and copywriting tips.
As I'm also a trained Life Coach & Human Behavioural Specialist, which means I'll also help you identify any areas of your business where you may be stuck due to your mindset and give you guidance on the best way to move forward quickly.
Throughout the program, I'll also be sprinkling lots of powerful success and leaderships strategies, so everyone continues to step up with their business and personal growth.
Kym Mulcahy is online business coach, marketing mentor who is passionate about helping women entrepreneurs stand out from the crowd.
Using a unique blend of online marketing expertise, human behaviour studies and transformative coaching skills, Kym shows you how to develop your unique voice, create captivating marketing messages and attract your dream audience — all whilst making every step feel like you’re groovin to your favourite tune.
A former professional singer, Kym shifted from captivating audiences on stage to helping others captivate audiences on the online stage. Over the past 7 years, Kym has founded a popular international blog taking it from zero to 70,000 unique monthly visitors, consulted to both billion-dollar corporates and boutique businesses, and written creative copy for corporate leaders such as Lend Lease, Wedderburn, Hamilton Island and Richardson & Wrench.
When she’s not teaching small business owners how to create compelling messages and attract audiences of No #1 fans, you’ll find her escaping outdoors with her laptop, hanging with her gorgeous little family and friends, or planning her next weekend getaway.